NİMET URAY

Professor NİMET URAY

A BLOK 1. KAT 230

+90 (212) 5336532 - 1637

[email protected]

https://www.researchgate.net/profile/Nimet-Uray

ORCID

Education

Doctorate

BOĞAZİÇİ ÜNİVERSİTESİ
Pazarlama (Fakülte)

Master's Degree

İSTANBUL TEKNİK ÜNİVERSİTESİ
İşletme Mühendisliği

Bachelor's Degree

İSTANBUL TEKNİK ÜNİVERSİTESİ
İşletme Mühendisliği

Research Areas

  • Customer Behavior in Service Context
  • Marketing Communications
  • Marketing Operations & Technology Interface

Work Experience

2018 / Continuing İşletme Bölümü, Profesör
Kadir Has Üniversitesi

1993 / 2018 İşletme Mühendisliği Bölümü, Öğretim Üyesi
İstanbul Teknik Üniversitesi 

Publications

  • Uray, Nimet; Ülengin, Füsun; Ulengin, Burc; Beyhan, Hidayet; Sirkeci, Kubra; Aydın, Gizem Kaya (2024), "Economic contractions and effectiveness of marketing activities: a case from the automotive industry", Journal of Marketing Analytics, DOI: 10.1057/s41270-024-00314-1
  • Akdogan, Cagla Burcin; Uray, Nimet; Ulengin, Burc; Kiygi-Calli, Meltem (2024), "A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity", Business Process Management Journal, DOI: 10.1108/BPMJ-02-2024-0072
  • Menguc, Bulent; Auh, Seigyoung; Ang, Dionysius; Uray, Nimet (2024), "Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior", Journal of the Academy of Marketing Science, DOI: 10.1007/s11747-024-01032-x
  • Salman Unver, Sevgi; Sezgin, Selime; Uray, Nimet (2023), "Factors affecting the purchase intention of over the counter products in the self care actions of consumers", International Journal of Pharmaceutical and Healthcare Marketing, DOI: 10.1108/IJPHM-06-2021-0062
  • Çağlıyor, Sandy; Tosun, Petek; Uray, Nimet (2022), "Communicating Value in Healthcare Marketing from a Social Media Perspective", International Series in Operations Research and Management Science, Springer Science + Business Media
  • Demirbaş, Esra; Gültekin Salman, Gülberk; Uray, Nimet (2022), "From E-Satisfaction to E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?", International Series in Operations Research and Management Science, Springer Science + Business Media
  • Tosun, Petek; Sezgin, Selime; Uray, Nimet (2022), "Consumer complaining behavior in hospitality management", Journal of Hospitality Marketing and Management, Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474
  • Aydin, Gokhan; Uray, Nimet; Silahtaroglu, Gokhan (2021), "How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market", Journal of Theoretical and Applied Electronic Commerce Research, Vol.16, No.4, 1-23 DOI: 10.3390/jtaer16040044
  • Tosun, Petek; Yanar, Merve; Sezgin, Selime; Uray, Nimet (2021), "Meat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudes", Journal of International Food and Agribusiness Marketing, Vol.33, No.5, 541-563 DOI: 10.1080/08974438.2020.1840475
  • Akkan, Can; Karadayi, Melis Almula; Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Karaosmanoğlu, Elif (2020), "Efficiency analysis of emergency departments in metropolitan areas", Socio-Economic Planning Sciences, Vol.69, DOI: 10.1016/j.seps.2019.01.001
  • Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun; Duran, Cem (2018), "A segmentation based analysis for measuring customer satisfaction in maritime transportation", Transport, Vol.33, No.1, 104-118 DOI: 10.3846/16484142.2015.1079800
  • Nacar, Ramazan; Uray, Nimet (2016), "The challenge of international market segmentation in emerging markets", Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy,
  • Nacar, Ramazan; Uray, Nimet (2016), "The challenge of international market segmentation in emerging markets", International Business: Concepts, Methodologies, Tools, and Applications,
  • Mengüc, Bülent; Uray, Nimet (2015), "The Influence of Prior Experience on Amount of Search and Serach Correlates: A Study for Computer Serach Behavior of Industrial Firms", Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature
  • Menguc, Bulent; Uray, Nimet (2015), "Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey", Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature
  • Menguc, Bulent; Uray, Nimet (2015), "An Extended Model of Consumer Knowledge Assessment: A Cross-National Study", Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature
  • Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, Burç (2014), "Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model", European Journal of Operational Research, Vol.237, No.1, 278-288 DOI: 10.1016/j.ejor.2014.01.014
  • Nacar, Ramazan; Burnaz, Sebnem; Uray, Nimet (2014), "Culture and websites interaction: Issues and perspectives", Cross-Cultural Interaction: Concepts, Methodologies, Tools and Applications,
  • Ekinci, Yeliz; Ulengin, Füsun; Uray, Nimet (2014), "Using customer lifetime value to plan optimal promotions", Service Industries Journal, Vol.34, No.2, 103-122 DOI: 10.1080/02642069.2013.763929
  • Nacar, Ramazan; Burnaz, Sebnem; Uray, Nimet (2013), "Culture and websites interaction: Issues and perspectives", Cultural and Technological Influences on Global Business,
  • Uray, Nimet; Vardar, Nukhet; Nacar, Ramazan (2012), "International marketing-related outward FDI motives: Turkish MNCs' experience in the EU", Progress in International Business Research, Vol.7, 305-338 DOI: 10.1108/S1745-8862(2012)0000007016
  • Tokman, Mert; Banu Elmadag, Ayse; Uray, Nimet; Glenn Richey, R. (2007), "Exploring the development of supply chain international joint ventures", International Journal of Physical Distribution & Logistics Management, Vol.37, No.6, 442-453 DOI: 10.1108/09600030710763369
  • Ülengin, Füsun; Uray, Nimet (2005), "Adoption of information technology in supply chain management: Experiences of turkish firms", Journal of Transnational Management, Vol.10, No.2, 3-31 DOI: 10.1300/J482v10n02_02
  • Uray, Nimet; Ulengin, Fusun (2003), "Logistics organization dilemma: Turkish managers' perspectives", Journal of Euromarketing, Vol.13, No.1, 27-50 DOI: 10.1300/J037v13n01_03
  • Uray, Nimet; Burnaz, Sebnem (2003), "An analysis of the portrayal of gender roles in Turkish television advertisements", Sex Roles, Vol.48, No.1-2, 77-87 DOI: 10.1023/A:1022348813469
  • Sezgin, Selime; Uray, Nimet; Burnaz, Sebnem (2000), "Marketing practices and performance of the turkish clothing industry firms exporting to the european union", Advances in International Marketing, Vol.10, 163-190
  • Ülengin, Füsun; Uray, Nimet (1999), "Current perspectives in logistics: Turkey as a case study", International Journal of Physical Distribution & Logistics Management, Vol.29, No.1, 22-49 DOI: 10.1108/09600039910253869
  • Uray, Nimet; Mengüç, Bülent (1996), "Testing the cross-cultural generalizability of the scale of consumer attitudes toward marketing and consumerism", Journal of International Consumer Marketing, Vol.9, No.2, 65-92 DOI: 10.1300/J046v09n02_04

Projects

Project Name Role in the Project Project Type Fund Establishment Project Date
Yapay zeka temelli (dijital) hizmetlerin algılanan özellikleri, ortak değer yaratma ve devamlı kullanım niyeti etkileşiminin incelenmesi: MS Hastaları Üzerine bir Araştırma Yürütücü Ulusal Proje TÜBİTAK ARDEB 20.11.2023
20.11.2025
Pazarlama ve Tüketici Odaklı Faktörlerin Firma Performansı Üzerindeki Dinamik Etkilerinin Analitik Modellerle İncelenmesi Yürütücü Ulusal Proje TÜBİTAK ARDEB 01.09.2020
01.03.2022

Courses Offered

Course Name Course Code Period
Multivariate Data Analysis BA656 2023/24 Spring
Sustainability and Ethics in Business KHAS1730 2023/24 Spring
Selected Topics in Strategic Marketing BA654 2023/24 Spring
Research Methods and Scientific Ethics SGS601 2023/24 Fall
Research Methods BUS401 2023/24 Fall