BEHİYE SELİN GÖKKUT

Research Assistant BEHİYE SELİN GÖKKUT

B BLOK 3. KAT 324

+90 (212) 5336532 - 1609

[email protected]

Education

Master's Degree

MARMARA ÜNİVERSİTESİ
Pazarlama (Fakülte)

Bachelor's Degree

YEDİTEPE ÜNİVERSİTESİ
İşletme

Research Areas

Work Experience

Publications

  • (2022), "Yeşil Pazarlama Kavramı ve Yaklaşımları", Organizasyonlarda Sürdürülebilirlik ve Yeşil Yaklaşım Uygulamaları, Filiz Kitapevi
  • (2022), "Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality", Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality,