PETEK TOSUN

Doç. Dr. PETEK TOSUN

A BLOK 1. KAT 252

+90 (212) 5336532 - 1608

CV

Eğitim

Doktora

İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme

Yüksek Lisans

İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme

Lisans

İHSAN DOĞRAMACI BİLKENT ÜNİVERSİTESİ
Ekonomi

Araştırma Alanları

  • Hizmet Pazarlaması (Finansal Hizmetler, Turizm, Yüksek Öğrenim), Tüketici Davranışları, Pazarlama Yönetimi (Marka Yönetimi)

İş Deneyimi

2019 / 2019 Dr. Öğr. Üyesi
MEF Üniversitesi

2022 / Devam Eden Doç. Dr.
Kadir Has Üniversitesi

İdari Görevler

Görev Adı Görev Yeri Başlangıç tarihi Bitiş Tarihi
İşletme Bölümü ÇAP-Yan Dal Koordinatörü İşletme Bölümü 22.08.2022

Yayınlar

  • Uslu, Abdullah; Tosun, Petek (2023), "Tourist personality, value co-creation, and emotional well-being", International Journal of Consumer Studies, DOI: 10.1111/ijcs.12995
  • Uslu, Abdullah; Tosun, Petek (2023), "Examining the Impact of the Fear of Missing Out on Museum Visit Intentions", Journal of Hospitality and Tourism Research, DOI: 10.1177/10963480231168608
  • Tosun, Petek; Köylüoğlu, A. Selçuk (2023), "The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis", International Journal of Bank Marketing, DOI: 10.1108/IJBM-03-2022-0137
  • Tosun, Petek; Tavşan, Nihat (2023), "The impact of perceived corporate social responsibility on consumer happiness and brand admiration", Management Decision, DOI: 10.1108/MD-10-2022-1441
  • Tosun, Petek; Tosun, Gökhan (2023), "The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector", Journal of Fashion Marketing and Management, DOI: 10.1108/JFMM-09-2022-0198
  • Karadağ, Hande; Tosun, Petek; Ayan, Büşra (2022), "User-generated and brand-generated content as indicators of university brand personality and business strategy", Journal of Marketing for Higher Education, DOI: 10.1080/08841241.2022.2056281
  • Tosun, Petek; Sezgin, Selime; Uray, Nimet (2022), "Consumer complaining behavior in hospitality management", Journal of Hospitality Marketing and Management, Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474
  • Tosun, Petek (2022), "Transforming universities for a more competent society: Digitalization and higher education", Multidisciplinary Perspectives Towards Building a Digitally Competent Society,
  • Tosun, Petek; Yanar Gürce, Merve (2022), "Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth", Journal of Financial Services Marketing, DOI: 10.1057/s41264-022-00194-5
  • Tosun, Petek (2020), "Unethical sales practices in retail banking", International Journal of Bank Marketing, Vol.38, No.6, 1305-1327 DOI: 10.1108/IJBM-02-2020-0074
  • Tosun, Petek; Yanar Gürce, Merve (2018), "Consumer comments about meat anti-consumption", British Food Journal, Vol.120, No.10, 2439-2453 DOI: 10.1108/BFJ-12-2017-0685

Verilen Dersler

Ders Adı Ders Kodu Dönem
Tüketici Davranışı MBAD510*1 2023/24 Bahar
Uygulamalı Tüketici Davranışları BUS336 2023/24 Bahar
İşletmelerde Sürdürülebilirlik ve Etik KHAS1730 2023/24 Bahar
Pazarlama Teorisi BA650 2023/24 Güz
Pazarlamanın Prensipleri BUS331 2023/24 Güz